do you need your own ecommerce website or just ebay is enough

I was wondering why people need to have an e-commerce site, rather then advertising on ebay, craigslist, amazon, …etc Those sites have already got so many users searching for goods to purchase. However when you look at the major huge companies they have their direct selling channels as well, for instance www.dell.comstore.microsoft.comshop.vodafone.co.uk , … etc

Then the conclusion is whether you have an popular e-retail site (ebay, amazon, ..etc) shop or not, you should have your own online shop in order to provide your users direct sells, mayse some other products you can sell with cross sell scenarios. Indirect channel will cost you more, then selling direct to the actual consumer, and you can provide discount or loyalty programmes to the consumer to drive traffic to your online store.

The only glitch in having your direct channel is the payment confidence of your visitors. Since nobody wants to give credit card information to a website that has not been heard much, then you should find an alternative payment method to gain users’ condifence in your site. This can be achieved using PayPal or other online payment processing systems. The user enters to the checkout process and when the payment transaction will be made , you can redirect the user to payment processor, after the payment is processed on the commonly trusted site, the checkout will be completed on your site. After gaining some transaction volume in your site, you can offer direct credit card transactions, or bank transfers to your companies account, by those payment methods user can get an additional discount compared to the external payment processor payment type, and you can avoid paying any comision to the payment processor by this way.

Some interesting links about having an ecommerce site of your own:

Best Alternative Auction sites to ebay
10 Easy Steps to a Horrible Ecommerce Site, By Jason Chance
The 25 Best E-Commerce Sites
How-To Create an eCommerce Website with WordPress in under 5 minutes
Best Alternative Auction sites to ebay
10 Easy Steps to a Horrible Ecommerce Site, By Jason Chance
The 25 Best E-Commerce Sites
How-To Create an eCommerce Website with WordPress in under 5 minutes