Today at lunchtime i went to a supermarket to buy some ready to eat food. I ‘ve found the product and went to the self-checkout machine to pay. The self-checkout machine gave me two coupons which had the following discounts on them:
- 50p off, when you spend £2 on your next visit, valid until 16/12/2010, excludes fuel,
terms and conditions apply - £1 off, when you sepend £4 on your next visit, vaild until 16/12/2010, exludes fuel,
terms and conditions apply
Then i thought “How can i implement these scenarios in MSCS?”
You create a discount in Marketing Manager. As you know marketing manager limits the user to create specific types of discount, those discount types are: summarized on following MSDN pages:
- How to Create a Simple Discount
- How to Create a Minimum Purchase Discount
- How to Create a Buy N, Get 1 Free Discount
- How to Create a Paired Discount
- How to Create a Paired Set Discount
- How to Create an Order Discount
Lets explain those discounts:
Simple Discount type Buy a product at a reduced price.
Example: Buy two backpacks and get 25% off the price of each.
Minimum Purchase Discount Type Buy a minimum quantity of a product, get a reduced price.
Example: Buy at least three CDs and get $1 off the price of each.
Buy N, Get 1 More Free Type Buy a minimum number of an item; get one more of the same item free.
Example: Buy 5 ties, get the 6th one free.
Paired Discount Type Buy one product and get a price reduction on another product.
Example: Buy a bicycle, get a helmet at 15% off.
Paired Set Discount Type Buy a specified quantity of a product, get a price reduction on another product.
Example: Buy 6 bottles of wine, get a wine rack at $10 off.
Order Discount Buy a specified total amount, get a price reduction on the order total or on the shipping cost.
Example: Buy at least $500 worth of services, and get 20% off.
The supermarket discounts can be created using Order Dicount type. Thus we can create the campaigns without writing code in MSCS. Below are the steps to create the coupons in Marketing Manager.