Sharepoint SEO

ref http://www.ditii.com/2010/05/05/sharepoint-2010-search-engine-optimization-seo-tips-for-better-site-ranking/

“Use meaningful site names and page names to create “friendly” URLs.
Great Page Titles would be something like the site intro page title for e.g.: “SharePoint is Awesome – Trainings, Demos, Hands on Labs” or a sub site page title: “SharePoint is Awesome – Search Engines Optimization Explained”.
Accurate Meta Elements:
Up-to-date Sitemap.xml and Robots.txt, and even HTML sitemap with all links.
Search Engine Friendly Redirects
Search Engine Friendly Menus and Navigations
Faster Page Response Time
Better anchor text for links, alt text for images
Always provide Title & tags, and transcript to video/audio, or text alternatives to your Flash/Silverlight apps
Use Webmaster Tools to submit sitemap: Bing Webmaster, Google Webmaster.

Use meaningful site names and page names to create “friendly” URLs. Great Page Titles would be something like the site intro page title for e.g.: “SharePoint is Awesome – Trainings, Demos, Hands on Labs” or a sub site page title: “SharePoint is Awesome – Search Engines Optimization Explained”.Accurate Meta Elements: Up-to-date Sitemap.xml and Robots.txt, and even HTML sitemap with all links. Search Engine Friendly RedirectsSearch Engine Friendly Menus and NavigationsFaster Page Response TimeBetter anchor text for links, alt text for imagesAlways provide Title & tags, and transcript to video/audio, or text alternatives to your Flash/Silverlight apps Use Webmaster Tools to submit sitemap: Bing Webmaster, Google Webmaster.”

Generate SharePoint 2010 Sitemap XML for SEO
http://gallery.technet.microsoft.com/scriptcenter/en-us/bab64089-c820-4a59-b76c-734b717b63fa

Microsoft Perspective on SharePoint 2010 Search Engine Optimization (SEO)
http://www.agileit.com/Blog/Lists/Posts/Post.aspx?ID=757

Free SEO Toolkit  http://www.microsoft.com/web/seo

SEO Toolkit for SharePoint?
http://weblogs.asp.net/sharadkumar/archive/2010/11/10/seo-toolkit-for-sharepoint.aspx

SharePoint 2010 SEO Analysis with the IIS SEO Toolkit
http://tristanwatkins.com/index.php/sharepoint-2010-seo-analysis-with-the-iis-seo-toolkit/