is this commodification of affection?

are those signs of a sick society? can you buy affection, love?

“Commodification is the transformation of goods and services, as well as ideas or other entities that normally may not be considered goods, into a commodity (in the Marxist sense of the word). The Marxist understanding of commodity is distinct from the meaning of commodity in mainstream business theory.”
https://en.wikipedia.org/wiki/Commodification

cuddling app: cuddlr
https://play.google.com/store/apps/details?id=com.cuddlrapp.cuddlr&hl=en

commodification of cuddling
http://www.independent.co.uk/news/world/americas/woman-opens-professional-cuddling-shop-gets-10000-customers-in-first-week-9870211.html

 

Tinder for cuddling: This app will find you a random stranger to spoon
http://www.salon.com/2014/09/18/tinder_for_cuddling_this_app_will_find_you_a_random_stranger_to_spoon/

 

Would you cuddle a complete stranger? A new app says you should
http://www.telegraph.co.uk/women/womens-life/11115116/Dating-app-Would-you-cuddle-a-complete-stranger-A-new-app-says-you-should.html

 

Science Shows People Who Love Cuddling Have a Proven Advantage Over Everyone Else
http://mic.com/articles/111354/science-has-good-news-for-couples-that-start-the-night-with-cuddling

 

Renting a friend! Are you serious?
http://rentafriend.com/

 

“A hug or touch can result in the release of oxytocin, dopamine, and serotonin, and in a reduction in stress hormones.”
https://en.wikipedia.org/wiki/Physical_intimacy