Minority Influence

Moscovici and Minority Influence
“The term ‘minority influence’ refers to a form of social influence that is attributed to exposure to a consistent minority position in a group.

Minority influence is generally felt only after a period of time, and tends to produce private acceptance of the views expressed by the minority.

An important real-life example of a minority influencing a majority was the suffragette movement in the early years of the 20th century. A relatively small group of suffragettes argued strongly for the initially unpopular view that women should be allowed to vote. The hard work of the suffragettes, combined with the justice of their case, finally led the majority to accept their point of view.”
http://www.simplypsychology.org/minority-influence.html

Serge Moscovici
https://en.wikipedia.org/wiki/Serge_Moscovici

As Psychology – Minority Influence
https://www.youtube.com/watch?v=YIWXv2hZtbY

 

As Psychology – Minority Influence
https://www.youtube.com/watch?v=YIWXv2hZtbY