The Science of Trust, Oxytocin
“Emotional Videos: Even watching emotional or heart warming clips can increase your oxytocin–47% on average over people’s baseline according to Zak!
•Touch: Handshakes, fist bumps, high fives, hugs–they all produce oxytocin. Never skip a handshake, because that initial touch upon greeting sets you up for a stronger connection as your oxtocin begins to pump.
•Tweeting: Sometimes connection can happen in the digital world too. Zak did a rather unscientific study with Fast Company writer Adam Penenberg and found that after tweeting, his oxytocin increased by 13%! I want to make a special note here: I think this only works if you truly feel you are building relationships and connecting with followers.
•Dancing: Zak did a study with swing dancers and found that after busting some moves, oxytocin levels raised on average (across age and genders) by 11%! Interestingly, Zak found that those who were more central to the social group of dancers had higher production of oxytocin.
•Eye Contact: Mutual gazing is another way to increase oxytocin, which is one of the reasons eye contact is so important during networking.
•Massage: Researchers found that players in the Trust Game who were given massages, had a 9% increase in their oxytocin levels immediately and were willing to give 243% more!
•Laughter: Oxytocin is a very happy chemical. When you laugh with someone, your body triggers all kinds of bonding responses.”



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Building trust | James Davis | TEDxUSU